The Shomi Fashion Story!

Welcome to Shomi! Your ultimate destination for timeless elegance, contemporary style, and effortless access to Pakistani clothes online shopping from anywhere around the world. What began as a multi-brand store in the heart of Pakistan in 1992 has now evolved into one of the top clothing websites, bringing the spirit of Eastern fashion to a global audience.

Shomi has been more than just a fashion marketplace for over three decades. There has been a connection between the past and the present, between motherland and overseas, between conventional and fashionable. And now, as we debut our global site, we can boast that, wherever you are in the world. You can now comfortably and easily place orders of Pakistani clothes online, whether it is in Toronto, London, New York or Sydney.

Local Roots to Global Reach

We started our journey in a bustling street market of Pakistan, where vibrant fabrics and colourful patterns were more than just clothing. They were something cultural, historical and identifiable. At the time, we had a simple mission: we had to provide families with a place to turn to, where they could find shalwar kameez for Pakistani men and special embroidery on bridal dresses.

In the present times, Shomi has expanded and is a multi-brand store with the highest tier Pakistani designer brands and independent labels on a digital platform.

Our platform will serve men, women, and kids, and as such, it will be your one-stop shop for fashion in Eastern wear.

You can now order Pakistani clothes online and have them delivered worldwide, at a comfortable price and with convenient ways of payment and customer services that can be trusted anywhere, whether it be a formal business suit, traditional wedding clothes, or even clothes to be used in everyday life.

Why Shomi?

We understand that Pakistani clothes are more than fabric. They are memories, festivities and solace in a distant land. When it comes to overseas Pakistanis or anybody who has an inclination towards South Asian fashion, authentic Eastern wear may prove to be a challenge quite often. Problems include sizing, stitching and delivery delays as well as low variation. That’s where Shomi comes in.

We’re on a mission to make Pakistani clothes online shopping as simple and seamless as shopping at your local boutique. Our global platform is built with user-friendly navigation, real-time inventory, detailed product descriptions, and high-quality images that give you a complete look and feel before you click “Add to Cart.”

What You’ll Find on Shomi

At Shomi, we embrace variety. We have also managed to have a variety of different collections in both stitched and unstitched categories, and there is something that suits every time, every taste, every budget.

For Women

Best Pakistani designer Luxury Pret and Bridal Wear. Offering unstitched lawn, cotton and silk collections in elegant, formal and casual clothes. In addition, trendy shoes, purses and accessories.

Regardless of what event you have to attend, a wedding, celebrate Eid or replenish your wardrobe, Shomi can provide you with something that will make your appearance both confident and stylish.

For Men

A large variety of shalwar kameez, waistcoats and kurta sets in a variety of Pakistani men. Custom cuts and high-quality clothes in both informal and official attire.

For Kids

Adorable ethnic wear for both boys and girls, matching family outfits. Seasonal collection for Eid, weddings, and everyday play.

From toddler to teen, our kids’ section ensures the youngest member of the family can also enjoy the charm of Pakistani clothes.

Experience Authenticity - Delivered

One of the biggest promises is authenticity. All the stuff you see on Shomi is brought to you by the designers and brands you know and love. We do not believe in imitations and poor-quality replicas. Rather, we coordinate with Pakistani designer brands to bring to you the recent seasonal releases, capsule collections, and online drops, which are slightly ahead of time before they reach the physical stores.

Our brand portfolio will consist of both established marketing and emerging brands, but they all have one thing in common, and that is craftsmanship and cultural pride.

Whether you are online shopping for Pakistani clothes to wear at an upcoming occasion or simply updating your wardrobe with the new fashion of the season, be confident that you are receiving the real thing, true designs and high quality materials and ethically sourced products.

Our commitment: Smooth International Shopping

The global site that we have launched in 2025 is a step that we have taken years to achieve. With thousands of customers reaching out from abroad asking how to buy Pakistani clothes online from trusted sources, we knew it was time.

We’ve designed the Shomi Global experience with you in mind: worldwide shipping with real-time tracking, easy returns and exchanges for eligible products, secure payments, size guides and stitching options for a perfect fit.

You can now experience the best place to shop for Pakistani clothes online, regardless of your location, whether it is Dubai, a state like Birmingham or New Jersey, without noticing customer delays, hidden charges, or lack of communication.

Join the Shomi Family

You may be here to window shop or to shop; either way, we are more than happy to see you. When you are in Shomi Global, you do not have to balance tradition and convenience. You can have both. Order Pakistani clothes online, browse, dress your family on a special occasion, or even feel at home. Go ahead. Shomi Global offers the best place to purchase Pakistani clothes online because wherever you are in the world, Shomi Global will be your best choice.